WHAT WE DO FOR ADVERTISERS AND AGENCIES
“Reach the right person with the right message at the right time in the right place!”
Location based advertising (LBA) is a new form of marketing communication that uses location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. With Useful Networks' AdWhere™ Platform, advertisers can produce premium location-aware mobile advertising products and help bring value to all of the stakeholders in the LBA ecosystem.
Why Location Based Advertising?
Location increases the value of mobile advertising. With location, we can target the “right person with the right message at the right time in the right place.” Location improves targeting and facilitates deeper levels of consumer engagement.
- Targeting: LBA is today’s most personal and direct marketing channel allowing marketers to reach a specific target audience based on users' geographic locations.
- Engagement: Offers compelling calls-to-action and a new way for brands to engage customers that is only possible on mobile devices. One example of this is proximity-based rewards, an AdWhere™ product.
More Info on AdWhere™
